This is a general template covering the most common privacy practices. Replace every [bracketed] field with your real details, and have a lawyer review it before publishing — privacy obligations vary by where you operate and where your users live.
1. Introduction
This Privacy Policy describes how Alturia ("we," "us," or "our") collects, uses, and protects your personal information when you visit [alturia.io], contact us, or use our services.
By using our website or submitting information through our forms, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.
2. Information we collect
We collect information in the following ways:
Information you provide directly
- Contact details — your name, email address, phone number, and company name when you fill out a form, book a call, or email us.
- Project information — details you share about your business, goals, or project when requesting a consultation or proposal.
- Communications — the content of messages you send us and our correspondence with you.
Information collected automatically
- Usage data — pages visited, time spent, referring website, and actions taken on our site.
- Device & technical data — IP address, browser type, operating system, device type, and approximate location.
- Cookies & similar technologies — as described in Section 6.
3. How we use your information
We use the information we collect to:
- Respond to your inquiries and schedule calls or consultations.
- Provide, operate, and improve our services.
- Send you information you requested, including proposals and follow-ups.
- Send marketing communications, where you have opted in (you can unsubscribe at any time).
- Analyze website usage to improve performance and user experience.
- Detect, prevent, and address technical issues, fraud, or security threats.
- Comply with legal obligations.
4. Legal bases for processing
Where applicable law (such as the EU/UK GDPR) requires it, we process your personal data on one or more of the following legal bases:
- Consent — when you have given clear permission (e.g., subscribing to our newsletter).
- Contract — when processing is necessary to provide a service you requested.
- Legitimate interests — for operating and improving our business, where these interests are not overridden by your rights.
- Legal obligation — when we must process data to comply with the law.
5. How we share your information
We do not sell your personal information. We may share it only in these limited cases:
- Service providers — trusted third parties who help us operate (e.g., email platforms, scheduling tools, analytics, hosting, CRM). They may only use your data to perform services for us.
- Legal requirements — when required by law, subpoena, or to protect our rights, safety, or property.
- Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to you.
The third-party tools we use may include providers such as [Google Analytics, Calendly/Cal.com, HubSpot, Netlify, Meta, etc.]. Each has its own privacy policy governing how they handle data.
6. Cookies & tracking technologies
We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use our site. Cookies we use may include:
- Essential cookies — required for the website to function.
- Analytics cookies — to measure and improve site performance (e.g., Google Analytics).
- Marketing cookies — to deliver and measure advertising, where applicable.
You can control or disable cookies through your browser settings. Disabling some cookies may affect how the website functions.
7. Data retention
We keep your personal information only as long as necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it.
8. Data security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your privacy rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your personal data ("right to be forgotten").
- Restrict or object to certain processing.
- Data portability — receive your data in a portable format.
- Withdraw consent at any time, where processing is based on consent.
- Opt out of marketing communications and, where applicable, the "sale" or "sharing" of personal information (CCPA/CPRA).
To exercise any of these rights, contact us at [privacy@alturia.io]. We will respond within the timeframe required by applicable law.
10. International data transfers
We operate across [Latin America and the United States]. Your information may be transferred to and processed in countries other than your own, which may have different data protection laws. Where required, we take steps to ensure appropriate safeguards are in place.
11. Children's privacy
Our website and services are not directed to individuals under the age of [16/18], and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
12. Third-party links
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Last updated" date above. Significant changes may be communicated by additional means where appropriate.
If you have questions about this Privacy Policy or how we handle your data, contact us at:
- Email: [privacy@alturia.io]
- Company: [Alturia — legal entity name]
- Address: [Registered business address]