What platforms do you manage paid media on?

We manage campaigns on Google Search, Google Display, YouTube, Meta (Facebook and Instagram), and LinkedIn. We recommend the right platform mix based on where your buyers actually spend time — not every business needs to be everywhere.

Do you handle ad creative and copywriting?

Yes. We handle ad copy, creative direction, and basic static visual assets. For video creative (YouTube, Meta Reels), we can work with footage you provide or recommend trusted production partners.

What makes your paid media approach different?

We don't optimize for clicks or impressions — we optimize for the business outcome you care about: leads, bookings, purchases, or pipeline. Every campaign is built with conversion tracking from day one, and we report on cost per acquisition, not cost per click.

Google · YouTube · Meta · LinkedIn

Your ad budget is either
working or wasting.
We make it work.

We manage paid campaigns across every major platform — built from the ground up for your business goal, not your platform's algorithm. Every dollar tracked. Every campaign optimized for cost per acquisition, not cost per click.

Audit my ad accounts See our platforms

No long-term contracts. Transparent reporting. We only earn your trust by earning your results.

Google Ads YouTube Meta LinkedIn

Campaign dashboard Live

3.4× ROAS

↓32% CPA

$48 avg. CPA

Spend by platform This month

Google

3.8×

Most agencies optimize for the wrong thing.

Clicks are cheap. Impressions are vanity. The only metric that pays your bills is cost per acquisition.

We've seen too many businesses burning $5,000/month on campaigns that look great in a dashboard and generate nothing in the bank. Agencies hide behind CTR and impression share because those numbers are easy to inflate.

We don't. We build every campaign around a single question: what does a converted customer cost you, and can we beat that number?

Most agencies report on

Impressions & reach

Click-through rate

Cost per click

Ad frequency

Engagement rate

We report on

Cost per acquisition (CPA)

Return on ad spend (ROAS)

Revenue attributed to ads

Qualified leads generated

Pipeline value influenced

Platforms we manage

Every channel. The right one
for your business.

We don't put you on every platform because it sounds comprehensive. We put you where your buyers actually are — and we build the right ad type for each surface.

Google Ads

Capture buyers when they're actively searching

The highest-intent traffic on the internet. When someone searches "emergency plumber near me" or "buy running shoes online", they're already in buying mode. Google Search puts you directly in front of them at that exact moment. We handle keyword strategy, match types, quality score optimization, negative keywords, and bid management.

Search campaigns — intent-based, text ads Google Shopping — product feeds & PLAs Display — retargeting & awareness Performance Max — AI-powered, full funnel

Best for: local businesses, e-commerce, lead gen

YouTube Ads

Show up before the content they already watch

YouTube is the world's second-largest search engine — and most businesses ignore it. Video ads let you tell your story in a way text never can: show the product, demonstrate the service, build the brand. We manage in-stream and in-feed formats, handle targeting by intent and audience, and optimize for view-through and brand lift.

In-stream skippable — brand awareness In-feed video — discovery campaigns Bumper ads — 6-second non-skippable YouTube Shorts ads — mobile-first reach

Best for: brand awareness, product demos, retargeting

Meta Ads

Reach the right person before they even search

Facebook and Instagram give you the most powerful audience targeting available. We go beyond basic demographics — we build lookalike audiences from your best customers, retarget website visitors with precision, and run full-funnel campaigns from awareness to purchase. Creative strategy and testing is part of every engagement.

Feed & Stories — awareness and conversion Reels ads — short-form video reach Retargeting — website visitors & cart abandoners Lookalike audiences — scale what works

Best for: e-commerce, local businesses, lead gen, brand

LinkedIn Ads

The only B2B platform with real professional targeting

If you sell to businesses, LinkedIn is unmatched. Target by job title, company size, industry, seniority, and skills — with precision that Facebook can't replicate for B2B. Ideal for professional services, SaaS, consulting, and any business where the buyer is a decision-maker with a work email. Higher CPC, higher intent, higher deal size.

Sponsored Content — in-feed ads Message Ads — direct to inbox Lead Gen Forms — zero-friction capture Retargeting — website visitors & video viewers

Best for: B2B, professional services, high-ticket offers

How we work

Built to perform from week one.
Optimized to compound forever.

No "set it and forget it." No black-box reporting. This is exactly how we build, launch, and manage every campaign.

Account & competitor audit

If you have existing campaigns, we audit them first — finding wasted spend, missed opportunities, and structural issues. If you're starting fresh, we audit your competitors. Either way, we know the landscape before spending a dollar.

Week 1

Strategy & platform selection

We recommend the right platform mix for your specific goal and budget. Not everyone needs LinkedIn and Meta — we tell you where your buyers actually are and where your budget will work hardest.

Week 1

Conversion tracking setup

Before any campaign goes live, we set up pixel tracking, conversion events, and CRM integration. If we can't measure the outcome, we don't launch. This is non-negotiable — and most agencies skip it.

Week 1–2

Campaign build & creative

We write ad copy, develop creative direction, structure campaigns with proper audience segmentation, and set up A/B testing frameworks. Everything launches with at least two creative variants per ad set.

Week 2

Launch, optimize, iterate

We monitor actively in the first 2 weeks — adjusting bids, pausing underperformers, scaling winners. Once the learning phase is complete, we shift to weekly optimization cycles with monthly strategy reviews.

Ongoing

Monthly reporting — no vanity metrics

You get a clear monthly report showing CPA, ROAS, revenue attributed, and what we're doing next. We explain what worked, what didn't, and exactly what's changing. One-page summary or deep-dive — your call.

Monthly

What we track — not what we hide

Cost per acquisition$48 avg

Return on ad spend3.4× avg

CPA improvement mo/mo↓18%

Revenue from paidTracked

Conversion tracking — included on every campaign

Google Tag Manager setup

Meta Pixel & CAPI

Form submission tracking

Phone call conversion

Revenue & purchase events

Results

What good paid media
actually looks like.

Not case studies padded with impressions. Real business outcomes — and the campaigns that produced them.

E-commerce · Google Shopping

A Shopify store burning $4k/month with 0.9× ROAS

Product feed had 40% disapproved items, campaigns had no negative keywords, and budget was split evenly across all products regardless of margin. We restructured the entire account in week one.

3.8×ROAS

↓61%Wasted spend

90dTo turnaround

Professional Services · Google Search + Meta

Law firm with no paid presence and 100% referral dependency

Built Google Search campaigns targeting high-intent local keywords and Meta lead gen campaigns for retargeting website visitors. Full conversion tracking from click to signed client.

$94Cost per lead

+220%Monthly leads

4.1×ROAS

Restaurant · Meta + Google Local

Restaurant group with high foot traffic but no digital acquisition

Meta campaigns targeting local audiences by radius and interest, Google Local campaigns driving Maps-to-reservation conversions. Reservation tracking configured end-to-end.

+140%Reservations

$12Cost per booking

6.2×Revenue ROI

Results from our team's work — including projects prior to Alturia. Every campaign is different; we give you realistic projections based on your specific market and competition after a free audit.

Who we serve

The right campaign for
your specific business.

Every industry has a different buyer journey, different CPAs, and different platform mix. We don't run the same playbook for everyone.

Retail & e-commerce

"We're spending on ads but can't tell if they're profitable."

Google Shopping campaigns with margin-optimized bidding, Meta retargeting for abandoned carts, YouTube for product awareness, and full attribution from ad click to purchase. We track revenue, not just conversions.

Google ShoppingMeta retargetingROAS optimization

Professional services

"We tried Google Ads once. It didn't work."

High-intent Google Search campaigns for law firms, medical practices, and financial advisors. LinkedIn for B2B professional services. Meta for retargeting and local awareness. CPA tracked from click to signed client, not just form submission.

Google SearchLinkedIn B2BLead tracking

Restaurants & hospitality

"We have Yelp ads but don't know if they work."

Google Local campaigns driving Maps-to-phone and Maps-to-reservation conversions. Meta radius targeting for promotions and events. Reservation and call tracking configured so you know exactly which campaign filled which table.

Google LocalMeta radiusReservation tracking

FAQ

Paid media questions, answered straight.

The questions we get every week — before you commit a dollar to ads.

Audit my ad accounts

How much should I spend on paid media?+

We generally recommend starting with at least $1,500–$3,000/month in ad spend to gather enough data to optimize effectively. Below that threshold, the learning phase takes too long and results are unreliable. We'll recommend the right budget based on your market, competition, and goals after a free audit.

How long before I see results from paid ads?+

Unlike SEO, paid media can drive traffic on day one. However, campaigns typically need 2–4 weeks of data to exit the learning phase and optimize effectively. Expect meaningful ROI within 30–60 days of launch for most campaigns.

What is your management fee?+

Our paid media engagements are scoped monthly based on the number of platforms, campaign complexity, and your ad spend. We don't charge a percentage of spend — we charge for the actual work. No contracts, no lock-ins. We give you a precise quote after understanding your goals.

Do you handle the ad creative and copy?+

Yes. We handle ad copy, creative direction, and basic static visual assets. For video creative (YouTube, Meta Reels), we work with footage you provide or recommend trusted production partners. A/B testing creative is part of every engagement — we never run a single version of an ad.

Can I see exactly what I'm paying for?+

Yes. Your ad spend goes directly to the platforms — we don't touch that money. Our management fee is separate and clearly itemized. You have full access to all your ad accounts at all times. If we ever part ways, the accounts are yours. No data held hostage.

What makes your approach different from other agencies?+

We optimize for the business outcome, not the platform metric. Every campaign starts with conversion tracking — if we can't measure it, we won't launch it. We report on CPA and ROAS, not clicks and impressions. And we only take on clients whose goals we genuinely believe we can hit.

Amplify your results