Home / Email Marketing
Klaviyo · Mailchimp · ActiveCampaign

Email marketing that
turns your list into
your best sales channel.

We build, manage, and optimize email programs for U.S. small businesses — from welcome sequences to win-back flows. Every campaign written to generate revenue, not just opens.

Get a free email audit See what we build

Flat monthly fee. You own your list and platform. No lock-in contracts.

Klaviyo Mailchimp ActiveCampaign
Inbox — live campaigns Today
42%Avg. open rate
$36Per $1 spent
28%Revenue from email
Email revenue this month
Automations + campaigns
$14,280
↑ +34%
Our take

Most businesses treat email like a broadcast tool. The ones winning use it as a revenue system.

The average U.S. small business sends one newsletter a month, celebrates a 20% open rate, and has no idea how much money those emails actually generate.

That's not email marketing. That's staying in touch.

Real email marketing is a system — automated sequences that run while you sleep, campaigns built around your customer's purchase journey, segments that get the right message at the right moment. When it's built properly, email becomes your highest-margin revenue channel — because you own the list and pay nothing per send beyond platform costs.

Most businesses do this
Send one newsletter blast monthly
No welcome sequence for new subscribers
No abandoned cart or browse recovery
Full list gets every email, no segments
Track opens — not revenue
What a real email program looks like
Welcome series converting new subscribers
Automated flows running 24/7
Segmented campaigns by behavior & purchase history
Revenue attribution on every email sent
List growing through owned channels
What we do

Everything your email program needs.
Built and managed for you.

Strategy, copywriting, design, automation setup, list management, deliverability — handled. You focus on your business.

Welcome & Onboarding Sequences
The highest-ROI automation in email marketing. We build 3–7 email sequences that introduce your brand, establish trust, and convert new subscribers into first-time buyers — automatically.
KlaviyoMailchimp3–7 emails
Abandoned Cart & Browse Flows
Recover revenue you're already losing. Abandoned cart flows alone average 5–15% recovery on abandoned sessions — often the single biggest email revenue driver for e-commerce businesses.
E-commerceShopifyHigh ROI
Post-Purchase & Retention Flows
Your best customer is one who already bought. We build post-purchase sequences that confirm orders, drive repeat purchases, request reviews, and build long-term loyalty — fully automated.
RetentionLTVReviews
Broadcast Campaigns & Newsletters
Regular campaigns — promotions, product launches, seasonal offers, company updates — planned, written, and sent on a consistent calendar. Keeps your list engaged without burning it out.
CopywritingDesignCalendar
List Segmentation & Growth
Right message, right person, right time. We build behavioral segments, purchase-based cohorts, and engagement tiers — plus list growth strategies via lead magnets, pop-ups, and landing pages.
SegmentationLead magnetsPop-ups
Deliverability & Platform Setup
If your emails land in spam, nothing else matters. We audit and set up SPF, DKIM, DMARC, sending reputation, suppression lists, and list hygiene — so your emails actually reach the inbox.
SPF/DKIMInbox rateList hygiene
Core automations

The flows that generate revenue
while you're not working.

Automations are the foundation of any serious email program. These are the four every U.S. small business should have running before sending a single broadcast.

✉️
Welcome Series
Trigger: new subscriber
3–7 emails introducing your brand, your story, your product — and converting the first-time subscriber into a first-time buyer. Welcome emails average 4× higher open rates than standard campaigns. This is non-negotiable.
Avg. 4× higher open rate vs. broadcasts
🛒
Abandoned Cart Recovery
Trigger: cart abandoned → no purchase in 1h
Three-email sequence — reminder, social proof, time-limited offer — that recovers 5–15% of abandoned sessions. For a business doing $50K/month in e-commerce, this often adds $3,000–$7,500 in recovered revenue per month.
5–15% of abandoned sessions recovered
📦
Post-Purchase Flow
Trigger: order confirmed
Order confirmation, shipping update, delivery check-in, product education, review request, and a cross-sell offer — timed perfectly across 7–14 days post-purchase. Drives repeat purchases and review volume simultaneously.
Higher repeat purchase rate + review velocity
🔄
Win-Back Flow
Trigger: no purchase or open in 90+ days
Re-engage dormant subscribers before you lose them permanently. A 3-email win-back sequence with a compelling offer can recover 5–10% of your cold list — and automatically suppresses the truly uninterested to protect deliverability.
5–10% re-engagement on cold segments
How we work

From zero to a full email program.
Without the headache.

Whether you're starting from scratch or fixing a broken setup, here's how we build an email program that actually performs.

1
Audit your list and current setup
We review your existing list health, platform configuration, deliverability reputation, and any flows or campaigns already running. We identify what's working, what's broken, and what you're losing money by not having. No setup needed from you — we just need access.
Week 1
2
Map your email strategy by funnel stage
We map every stage of your customer journey — acquisition, activation, purchase, retention, win-back — and identify exactly which automations are missing, which segments are underserved, and which campaigns will move the needle fastest.
Week 1
3
Platform setup and deliverability foundation
We configure or clean up your Klaviyo, Mailchimp, or ActiveCampaign account — list structure, suppression lists, domain authentication (SPF, DKIM, DMARC), and sending reputation warm-up if needed. Deliverability first, always.
Week 1–2
4
Write and launch core automations
We write, design, and launch your foundational flows — welcome series, abandoned cart, post-purchase, win-back. These automations generate revenue 24/7 without any manual work after launch. We A/B test subject lines from day one.
Week 2–3
5
Launch broadcast campaigns on a consistent calendar
We plan, write, and send your regular campaigns — promotions, newsletters, product stories — on a calendar that keeps your list warm and engaged without burning it out. Every send is segmented so the right people get the right message.
Ongoing
6
Monthly reporting — revenue, not vanity
Every month you get a clear report: revenue generated by email, open rates, click rates, unsubscribes, and what we're changing next. We report on email's contribution to your bottom line — not just how pretty the numbers look in a dashboard.
Monthly
Platforms we work with
Klaviyo
Deep e-commerce + Shopify
E-commerce
Mailchimp
Simple, reliable, widely used
Services
ActiveCampaign
Advanced CRM + automations
B2B / Leads
Industry average ROI
$42
returned for every $1 spent on email marketing — the highest ROI of any digital channel.
Source: Litmus Email Marketing ROI Report 2024
Results

What a properly built email program
actually generates.

Not open rate wins. Actual revenue attributed to email — and the programs that produced it.

E-commerce · Klaviyo
Shopify store with a 12K list and zero automations running
Sending one monthly newsletter to their full list, no segmentation, no abandoned cart, no welcome sequence. We built the full automation stack in 3 weeks and set up behavioral segmentation.
34%Email revenue share
$8.4KAdded monthly
41%Open rate
Professional Services · ActiveCampaign
Law firm with 3K leads and no nurture sequence
Collecting leads through their site but sending them nothing after initial contact. We built a 6-email nurture sequence, a consultation booking flow, and a monthly newsletter to stay top-of-mind.
+38%Consultation rate
44%Open rate
2.1×Lead-to-client
Restaurant Group · Mailchimp
3-location restaurant with a cold 8K list
Built a re-engagement campaign that recovered 18% of dormant subscribers, then established a weekly deals email and birthday automation. List cleaned, deliverability restored.
18%List recovered
+$3.2KMonthly from email
37%Open rate
Results from our team's work — including projects prior to Alturia. Every email program is different; we'll give you honest, specific projections based on your list, platform, and business after a free audit.
Who we serve

Email marketing built for
your specific business model.

Each business type has a different email strategy, different automation priorities, and different definitions of a good result. We don't use the same playbook for everyone.

01
E-commerce & DTC
"We're spending on ads but not capitalizing on the customers we already have."
Abandoned cart recovery, post-purchase sequences, win-back flows, VIP tiers, and seasonal campaigns — all built in Klaviyo with Shopify integration and revenue attribution down to the email level. We turn your email list into your most profitable channel.
KlaviyoShopifyRevenue attribution
02
Service Businesses & Agencies
"We generate leads but have no system to nurture them before they're ready to buy."
Lead nurture sequences, consultation booking flows, authority-building newsletters, and client retention campaigns — built in ActiveCampaign or Mailchimp. We keep your pipeline warm so leads convert when they're ready, not just when they find a competitor first.
ActiveCampaignLead nurturePipeline
03
Restaurants & Hospitality
"We have a list but barely use it — and when we do, we get low opens."
Weekly deals campaigns, birthday automations, reservation follow-ups, event announcements, and loyalty flows — built in Mailchimp with deliverability cleaned up first. A warm, engaged list is the most cost-effective channel a restaurant can own.
MailchimpBirthday flowsLoyalty
FAQ

Everything you should ask an email marketing agency before hiring one.

Questions we get every week — about cost, platforms, timelines, and what makes email actually work for U.S. small businesses.

Get a free audit
How much does email marketing cost for a small business?+
A managed email marketing service for a small business typically costs $500–$2,500/month, depending on the number of automations, campaign volume, and platform complexity. This is separate from your ESP subscription (Klaviyo, Mailchimp, ActiveCampaign), which typically runs $20–$400/month based on list size. Email marketing delivers the highest ROI of any digital channel — industry averages are $36–$42 returned for every $1 spent — so even modest monthly fees pay back quickly when the program is built properly.
What email platform do you recommend for small businesses?+
It depends on your business type. We recommend Klaviyo for e-commerce and Shopify businesses — its revenue attribution and abandoned cart integration are unmatched. We recommend Mailchimp for simple, cost-effective setups (restaurants, local businesses, nonprofits). We recommend ActiveCampaign for service businesses, B2B, or anyone who needs advanced CRM and lead nurturing. We'll recommend the right one for you during your free audit.
What is the ROI of email marketing?+
Email marketing delivers an average ROI of $36–$42 for every $1 spent — higher than paid social, paid search, or SEO. For e-commerce businesses, automated flows like welcome series and abandoned cart typically account for 20–40% of total email revenue with no ongoing effort after setup. The main drivers of ROI are list quality, automation depth, and segmentation — not how frequently you send.
How long does it take to see results from email marketing?+
Automations like abandoned cart and welcome sequences generate revenue from day one of launch. Broadcast campaigns show engagement data within 24 hours of sending. List growth and deliverability improvements take longer — typically 60–90 days to meaningfully move those metrics. A fully optimized email program with all core flows running usually reaches maturity at 90–120 days.
Do I need a large list to start?+
No. You can start with any list size — even a few hundred subscribers. What matters far more than size is list quality: engaged, opted-in contacts who remember signing up. A list of 500 highly engaged subscribers will outperform 10,000 cold contacts in both deliverability and revenue. We recommend starting with automations before pushing for list growth, so you have a working program to send people into.
What makes Alturia different from other email marketing agencies?+
We focus on revenue per email sent, not open rates or list size. We handle everything — strategy, copy, design, platform setup, deliverability, and reporting — not just campaign execution. We charge a flat monthly fee, never a percentage of revenue or a per-email rate. You keep full ownership of your list and platform account. And we only take on clients whose goals we genuinely believe we can hit.
Multiply your results

Email works harder when it's
connected to the rest of your marketing.

Email is a retention engine. These are the channels that feed it.

Paid Media
Paid ads drive new people to your list. Email keeps them and converts them. Running both together turns acquisition spend into compounding long-term value — instead of one-time clicks.
Learn more
SEO
SEO brings organic traffic — email converts and retains it. Your blog content, repurposed as email campaigns, extends the lifespan of every piece you publish and keeps your list engaged with content they already searched for.
Learn more
AI & Automation
AI-powered personalization makes your email program smarter over time — dynamic product recommendations, send-time optimization, and predictive segmentation that improves with every subscriber action.
Learn more

Is your email list working as hard
as it should be?

Tell us about your current setup — or start from scratch. We'll audit your list, platform, and automations and show you exactly what you're leaving on the table. Free, no commitment.

No commitment. No credit card. We respond within one business day.